All posts tagged: localization

Localization — the Secret Advantage of Global Business

Looking to expand your business into new markets but don`t know how? There’s no doubt you need the Internet and the opportunities it presents. If you want to attract more website visitors, you need to translate and adapt your content into different languages. This will be your advantage to pull ahead of your competitors in business. Multilingual websites are essential for business communications.

The investment in languages contributes to the growth and competitiveness of your company. Today, global brands reach more customers by creating multilingual websites. This makes sense because the more languages you offer, the more people can contact you. A multilingual website attracts not only new visitors but also new customers. Here you will find the top languages used on the Internet.

In order for a brand to be competitive and to continue developing in the 21st century, it needs professionally translated web content. We’re sure you can translate yours with Google Translate but will your customers be able to understand your message? The professionals from Mitra Translations will do that for you!

mitraLocalization — the Secret Advantage of Global Business
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Translation and Localization of Mobile Apps

With the continuous growth of the global market for smartphones and related technology, comes the need for translation and localization of mobile apps.

Apple’s AppStore has over a million apps developed for iOS. Google, on the other hand, uses open source for its Android apps (Android—the OS with the highest number of active devices). Android smartphones has 50% of the global market share. For a short period of time, Windows Phone apps collected numerous impressive reviews. Apple’s UI is localized in over 30 languages, having over 50 keyboard layouts with specific language functions and voice control able to recognize over 20 languages.

Mobile apps are not only games and social media plug-ins. Large online retailers apps are becoming more and more popular. You can easily purchase various types of goods and services through a mobile app. Whatever its intended purpose, your customers will expect their app to be available in their native language. Even if you offer it for free, it will definitely need localization.

mitraTranslation and Localization of Mobile Apps
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Manufacturing and engineering translation – what you need to know

When it comes to manufacturing and engineering translation, people usually think of technical documentation, CAD drawings, and user manuals. We, at Mitra Translations, are experts in providing these services. Technical translation covers a great part of the business sector and isn’t limited to just user manuals or blueprints.

Technical translation also covers:

  • Regulations and compliance
  • Training
  • Health & Safety Instructions
  • Launching new products
  • Software
mitraManufacturing and engineering translation – what you need to know
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Differences between proofreading and linguistic review

Both combine to produce the perfect text

Proofreading and linguistic reviewing are the final dashes in the whole translation process, before the final text is sent to the client.

Sure, they are necessary only when the client has explicitly asked for them, because they are important cogs in the whole translation budgeting process.

If the text includes information from a specific technical field or a literary work, it’s necessary for it to go through both processes. In general, they are expected to be accomplished for the simple reason that it isn’t clear if the translator has had previous experience in the text’s technical field or not, and how he has used certain important terms and interpretations.

In fact, proofreading and linguistic review have a lot in common, but at the same time are completely different, making it necessary to use both of them for a successful translation.

Let us examine what the two processes that assist in making the translated text more precise in fact are, and discover the differences between them.

Proofreading

The usual professional approach: the translation has to be proofread by a person, who hasn’t worked on it.

During the process, the content is accentuated from a lexical standpoint. Grammatical and spelling errors are removed as well.

At best, a proofread is made by a professional translator who is a native speaker. It is no accident that proofreading a text is accepted as the final еditting step before the finalization of the translation.

Proofreading a text is an important step in translation, according to professional standards, translation associations and certifying organizations.

It is good to know what the better the translator is, the less the editor’s work will be.

Our professional advice is: Never underestimate proofreading! Never leave a text without a final check, no matter if it’s tied to a specific industry or not.

 

Linguistic Review

The linguistic review can be perceived as a subprocess of text revision, but in the field of professional translation, it is accepted as a separate one – including evaluation from a professional linguist.

The linguist focuses on the separate words in the text, their meaning and their contextual use – in other words: syntax.

A review includes a check and evaluation of the used words, in accordance with the context and its specifics.

The review is treated as a final revision of the text’s integrity in comparison to the original and the provided guidelines. It includes copy editing, reevaluation and change of the whole text structure, if necessary.

The process of text editing and linguistic evaluation require more time, because they comprise not only of a spell-, a stylistic and a grammar check, but also a thorough check of both the source and target texts.

On the other hand, the two processes contribute to a more precise translation, which means that they cost extra in most translation agencies.

It doesn’t matter if you’re going to examine the proofreading and linguistic review separately or as a single process. They still remain important steps towards the preparation of the perfect translation.

 

According to the quality control requirements included as a standard in Mitra Translations, each translation is proofread before delivery.

With more specific texts and after additional agreements with our clients, the translations go though a linguistic review and evaluation.

 

mitraDifferences between proofreading and linguistic review
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“Huh?” – the word that needs no translation

 

Translation agencies can do anything but there is at least one word out there that doesn’t need translation.

The simple “huh?” (in Bulgarian we use “A?”) is rarely written down. However, it is used to signal that one either didn’t hear or didn’t understand what was just said is indispensible, especially in informal conversation.

But the interesting thing about “huh?” is that it’s practically universal, according to a study published by researchers from the Max Planck Institute. They studied 31 languages from around the world as diverse as Icelandic, Cha’palaa (a minority language spoken in Ecuador), and Murriny Patha (an Australian Aboriginal language). Their findings were that every language studied uses “huh?” in the same context to mean the same thing.

 Every language needs a “Huh?”

Other common words are often radically different across languages. Consider the English “dog” – “chien” in French, and “gǒu” in Mandarin Chinese. The humble “huh?” is actually an instance of convergent linguistic evolution. Regardless of language family or location, in all conversation we are expected to reply promptly and appropriately to what has just been said. When we are unable to do so – through not hearing or not understanding what has just been said – we need an ‘escape.’ This need to quickly pause the flow of conversation to enable us to better understand and respond imposes a very specific constraints on the “escape” words that evolved.

As a result, we find a word like “Huh?” in every language and it fits the bill perfectly: it is a simple, minimal, quick-to-produce questioning syllable.

Although “Huh?” doesn’t need translation, there are so many other words we can translate. If you need professional translation, contact us now!

mitra“Huh?” – the word that needs no translation
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