When one of the most recognizable international companies in the cosmetics industry – our long-term client – turned to Mitra Translations, they knew they could rely on us as a partner capable of delivering high-quality translation, localization, and flawless desktop publishing (DTP) for a series of their product catalogs.
The materials were intended for the Bulgarian market and contained detailed descriptions, graphics, and strictly defined brand standards fully aligned with brand identity, legal requirements, and the design of the global visuals.
The materials included key elements such as:
• product packaging with multilingual text
• close-up images of models
• advertising messages
• fine print with regulatory information
• infographic elements and tables
• complex compositions with text layered over photographs
The Challenge
The client set clear and demanding requirements:
• Meet very short deadlines for the launch of new product lines
• Adapt the English slogans into Bulgarian without disrupting the layout or causing text to overflow outside the graphic fields
• Comply with Bulgarian legal requirements for cosmetic products, including mandatory disclaimers and accurate terminology
• Work with specific fonts that needed to support Cyrillic without visual inconsistencies
• Precisely position text and graphic layers over images of models and products
• Prepare visuals for web, social media, and print – each with its own technical specifications
Our Approach
Thanks to the coordinated work of our translators, terminologists, QA team, and DTP specialists, the process was fully optimized:
We conducted a two-step review:
– linguistic (spelling, terminology, regulatory notes)
– visual (proportions, spacing, alignment, contrast on photographs)
• We performed a preliminary DTP analysis to prevent layout shifts when replacing text.
• We created a Bulgarian terminology base tailored to the cosmetics industry and the client’s internal standards.
• We translated key advertising texts so they would preserve the intended message while fitting visually into the available space.
• We carried out precise processing of graphic layers to ensure that the Bulgarian captions matched the font styles of the global design – such as headings, color highlights, and layout modules.
• We adjusted text placed on images (bottles, packaging, information blocks), ensuring readability and visual harmony.
The Result
The client received fully finished advertising visuals, ready for:
• online banners for Bulgarian media
• Facebook and Instagram posts
• adapted versions for e-commerce platforms
• print materials (catalogs, posters)
All elements were completely consistent with the global brand, yet optimized specifically for the Bulgarian market – with correct terminology, proper image-use rights, and careful adjustment to the length of Cyrillic text.
If your business is preparing advertising materials for the Bulgarian market and needs translation, localization, and professional DTP layout, our team is here to help. We look forward to your next project.