With the continuous growth of the global market for smartphones and related technology, comes the need for translation and localization of mobile apps.
Apple’s AppStore has over a million apps developed for iOS. Google, on the other hand, uses open source for its Android apps (Android—the OS with the highest number of active devices). Android smartphones has 50% of the global market share. For a short period of time, Windows Phone apps collected numerous impressive reviews. Apple’s UI is localized in over 30 languages, having over 50 keyboard layouts with specific language functions and voice control able to recognize over 20 languages.
Mobile apps are not only games and social media plug-ins. Large online retailers apps are becoming more and more popular. You can easily purchase various types of goods and services through a mobile app. Whatever its intended purpose, your customers will expect their app to be available in their native language. Even if you offer it for free, it will definitely need localization.